Also ina deal with Poland Spring opened the office-worker market by distributing Green Mountain Coffee to thousands of offices in the Northeast. In terms of environmental policies, the company has the intention of reducing every year the energy use and the total amount of waste.
What this company is really doing is having their entire company based on a social responsibly policy. It is one of the largest suppliers of double-certified fair-trade and organic coffee in the world.
Discussion a The main facts about the activities of the company. Inhe launched a mail-order business which he advertised in gourmet magazines, and acquired his first supermarket-chain customer, Kings. Most analysts felt that the company practices were sound.
Beginnings[ edit ] Green Mountain Coffee Roasters GMCR had its inception when entrepreneur Bob Stiller discovered, near a Vermont ski resort, a cup of coffee he felt was so good he sought out the source of the coffee.
Retrieved 5 August In he and a partner bought a two-thirds stake in the small specialty coffee roasting company in Waitsfield, Vermont that produced the roasted beans.
The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business.
Green Mountain Coffee Roasters.
Green Mountain Coffee also produces its coffee as well as hot cocoa and tea. Green Mountain Coffee Roasters is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices.
Retrieved 29 July