In this book, the author offers an enormous variety of adjectives that are designed to sell products. Fugere identifies four strategies that business writers can use to cut through the buzzword bloat and deliver simple, clear, and effective writing to their audiences.
In this book, Fugere takes us through the bizarre parallel world of business-speak to understand why business people become obsessed with jargon and have difficulty communicating clearly and effectively with their internal and external audiences because of the challenges of their language.
No matter what type of writing you do--this book will help you do it better.
Save it to your desktop, read it on your tablet, or email to your colleagues. Business 23rd May rd May Business Matters Business writing should be clear, simple, and direct.
How about "appealing? You'll even find more than variations on "exciting. This book will show you how to use words to make your marketing copy compelling. If you write business communications or know someone who does, these books can help you or your favorite business writing professional to develop better writing skills.
In a user-friendly way, the author goes step by step through the creation of business documents with an eye toward writing strategically to help you achieve a specific goal, such as getting hired, selling a product, or delivering an effective report. The author Kenneth Roman has also added an extra section in the book highlighting all vital aspects that can help readers develop effective e-writing and e-mailing skills.
Garner Amazon summary: "When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. Inside you'll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off.